Presearch Weekly News & Updates #137 — September 15th, 2023

Presearch

5 min readSep 15, 2023

This Week in Review

Find out about the latest progress with Presearch this week! Let’s start with the highlights…

315 million PRE staked!
Token value ~$0.024 / 0.9 bits
82.3k staked / 68.7k active nodes
CMC = 737, Coingecko = 895
Dev: user retention improvements, autocomplete, search API
Marketing & monetization update
5 point growth plan
Search reward changes
How to buy PRE in US
Weekly Wins
Community questions

Weekly Wins

We make great progress every week, but these are the Weekly Wins we’re most excited about!

Alkimi ads now live
Promotion on Bitcoin.com
Autoresponder for new users
Internal beta search API
New notifications for extensions
Search reward improvements
Guide to buying PRE with USD

Marketing & monetization update

We’re spreading the word to drive more users and increase the number of searches!

Social media campaign
Continuing to expand social media reach. Working on putting together a campaign to tap into viral news of the day and direct people into Presearch search results.
Email marketing work
We’ve implemented an autoresponder for new users, and continue to warm up the email list so we can engage with community members.
Received proposal from video marketing company
The proposal appears to well-aligned with Presearch’s community and goals — we are doing due diligence on these potential partners.
Search volume
Search volume has been hovering around 1.5m quality searches per day. We did see a rise in searches on Thursday and are looking into potential bot activity as the jump was fairly significant.
Homepage takeovers
Lining up more trades and sales of HPTS and building team to actively promote the opportunity.
Prebid server now live -Alkimi integrated
New pre-bid server that enables external ad networks to plug in is now online, though we are waiting for Alkimi to ramp up inventory. Talking with other ad networks about integrations

Search reward updates

We’re working to implement a number of changes to rewards and search staking based on community feedback

Formula for search staking updated to weight smaller stakes more heavily
Further decreased requirements for referral program from 5 to 2.5 PRE
25 PRE for everyone who joins
*+ 25 PRE if through referral link
* + 25 PRE if extension installed
*Earned PRE automatically count toward search stake
* Removed 1,000 PRE/ 90 day reward withdrawal limitation for search stakers -now 10% of stake or 1000 PRE, whichever is higher

5 Point growth plan

The short term growth plan to drive Presearch to the point of sustainability and beyond is as follows:

Establish KPIs/reporting

Targeting 2.5–3m real searches per day
Token value of $0.22 for sustainability
CMC rank in the top 400
100k followers on X/Twitter
50k subs on YouTube

2. Increase stickiness of platform

On-site prompts to install apps/extensions
Autoresponder emails
Improved UI/UX — autocomplete, refresh
Easier to buy PRE

3. Re-engage existing quality users

Changes to rewards
Promote search staking
Emails to bring people back to the platform
Improvements to referral program

4. Attract new users through content marketing campaign focused on short-form video

Retaining video marketing company that has worked with top crypto projects and driven great results (even in bear markets) to create a whole array of videos.
Improve existing communications — live stream, snippets, etc.
Have network of influencers push out video to their audiences — both crypto and non-crypto

5. Accelerate growth through ad campaigns on key platforms — X, TikTok, FB + CMC & CoinGecko for display

Take our best-performing content that can be approved to run on social and add budget to it to increase reach.
Presearch is fortunate that because it is a general use search engine, it should be able to get around content restrictions that affect most crypto projects and prevent them from running ads.

How to buy PRE in the US

With recent changes across the crypto space making it harder to buy crypto, we’ve put together a new how-to guide to make it as easy as possible