Presearch Weekly News & Updates #140 — October 6th, 2023

Presearch

4 min readOct 6, 2023

This Week in Review

Find out about the latest progress with Presearch this week! Let’s start with the highlights…

319 million PRE staked!
PRE value ~$0.020 / 0.8 bits
81.4k staked / 65.9k active nodes
CMC = 775, Coingecko = 965
Dev: shopping ads, display ads, UI tweaks tooggles (Looking for Cosmos developers)
Weekly Wins
Marketing & monetization update
Community questions

Weekly Wins

We make great progress every week, but these are the Weekly Wins we’re most excited about!

Increasing buy backs to 5% of incoming revenue
Bumper.com paid HPT
Display ads live
Product ads live
Approval for 100+ affiliates on Rakuten, Impact and others
Weekly wins email
Option to disable autocomplete
Mike Weaver joins sales team for Europe

Marketing update

We’re spreading the word to drive more users and increase the number of searches!

Social media campaign
Continuing to expand social media reach. Working on putting together a campaign to tap into viral news of the day and direct people into Presearch search results.
Email marketing work
Email to registered users started going out. Some glitches that have sent emails to people who shouldn’t have received them. Sorry about that.
Starting this week, we’ll be sending out a shorter weekly wins email each Friday and a monthly Privacy Matters email.
Video marketing campaign planning
Continuing to work with a video marketing company to develop our campaign and are preparing to onboard with them so they can build out the full plan and begin developing creative.
This is the start of the Youtube campaign that is mentioned in the roadmap. It will be ongoing for the life of the project, and began Q3.
Solid search numbers
This week saw a range of search activity between 3 and 4 million searches per day, depending on the day.
CryptoPanic ad going live
We have finalized the ad copy and strategy for the CryptoPanic ad and will see it go live in the next couple of days.
Growing the growth marketing team
We are still looking to grow the growth marketing team, and are talking with some experienced growth marketers about joining Presearch. If you are constantly thinking about ways to grow the Presearch user base, please contact colin@presearch.io and let’s talk about how you may be able to assist.

Monetization update

Presearch is ramping up monetization to ensure we reach our potential as a leading search business with a sustainable and regenerative token ecosystem

Homepage takeovers
We are continuing to work to secure homepage takeover partnerships.
Thomas LeClair has picked up where Justin left off to help drive growth and monetization with homepage take overs and is doing outreach to potential customers and setting up an Al- powered sales platform.
Autocomplete ads
We’re still working to optimize the experience and generate revenue from this ad unit.
Prebid server optimization
With prebid live, we’re now preparing to work with another ad network-The Publisher Desk -which is working to help us whitelist ads that respect privacy and configure our environment for maximum monetization impact while ensuring users are protected. We will be doing a trial for two weeks starting next week to ensure it’s a fit
Call for Search API customers
Have an idea for someone who might want to integrate search results into their apps or websites? Email collaborate@presearch.io for details.
Prebid server optimization
With prebid live and The Publisher Desk integrated, we are working to optimize ads for both content and performance.
Product ads now live
We’ve partnered with a private shopping ad provider to add product listing ads and a new shopping tab to the site.
More than 90 new affiliates
Ed has been busy and got us approved with more than 90 affiliates through Rakuten.
Mike Weaver added to European sales team
Welcome to the team, Mike!