Presearch Weekly News & Updates #156 — January 26th, 2024

Presearch

4 min readJan 26, 2024

This Week in Review

Find out about the latest progress with Presearch this week! Let’s start with the highlights…

337 million PRE staked!
PRE value ~$0.022 / 0.55 bits
CMC = 980, CG = 1,140
79,200k staked / 66,7k active nodes
Dev: anti-scraping defenses -new firewall rules, search reward bug, Cosmos
Weekly Wins
Marketing, traffic & monetization update
Community connection
Community questions

Weekly wins

We make great progress every week, but these are the Weekly Wins we’re most excited about!

Search results streamlined — cleaner URLs
AirDrops.io promotion is now live
Affiliate PTA sales process developed
Solid baselines established
Relaxing withdrawal restrictions
3-year anniversary of weekly update videos!

Marketing & Monetization update

We’re spreading the word to drive more users and increase the number of searches to build revenue!

YouTuber outreach
The project has continues to engage in outreach to YouTubers and other crypto influencers to help bring awareness to Presearch. Next week we will be participating in an AMA with Flux. Lots more to come!
New ambassador program
The new ambassador program continues to take shape. This program enables community members to earn additional income by helping to actively promote Presearch and increase the number of searches. We have a number of interested ambassadors already and are finalizing details.
PTAs ramping up, new targeting capabilities
4 more ads this week and a number in the pipeline, and now more options with the ability to target PTAs by country.
Referral program changes
To help drive more usage of Presearch, we’ve increased the referral bonus to 50 PRE for both the referrer and referee and also made it
retroactive for existing referrals that have not yet been claimed.
Airdrop promotions underway
Presearch is now working with a number of airdrop sites and altcoin gem sites to promote the project and the airdrop opportunity.
Ed’s thoughts on monetization
With better anti-bot techniques and some solid baselines, we are now becoming more educated on monetization and what we need to do to drive growth.
PTAs now clickable
You may have noticed that takeover ads are now clickable. We are looking at removing or changing the buttons to make the experience cleaner, and now anywhere that isn’t an active UI element will lead to the advertiser URL when clicked.
PTAs ramping up, new targeting capabilities
Leveraging the new affiliate sales process, where we work with brands that we have affiliate relationships to develop customized campaigns, we expect to see continued adoption of PTAs.
Traffic quality initiatives
As the team continues to battle bot traffic, we have implemented a new method that should result in significantly less false positives, but which also is identifying more successfully a significant portion of traffic as being automated.
As such, while we continue to run with this method, reported traffic is significantly lower at between 600k-700k searches per day, but it is much more qualified than ever before.

Community connection

As a community-driven project, Presearch thrives with your feedback and input — check out https://community.presearch.io to participate

Roadmap feedback
We’ve posted the latest version of the roadmap on the community platform for feedback.
Some great responses so far, specifically Ben, who provided extensive commentary.
We appreciate your thoughts and help prioritizing initiatives.
Ad discussion
We’ve initiated a new discussion on Presearch ads and monetization on the community platform and look forward to your thoughts on Keyword Staking and all of the different ad units and monetization tools.
Thank you in advance to all for your feedback!
Tagline / slogan feedback
Looking for community participation in determining the Presearch tagline / slogan. Thinking about doing a contest to choose a slogan that we incorporate onto a revised homepage that is more descriptive.
Keep an eye out for a new post on the community platform next week.
Outreach efforts expanding
Working with community members to focus on a number of initiatives:
- PTA outreach via community -darwin@presearch.io
- General growth-collaborate@presearch.io
- Search API — collaborate@presearch.io